TOP 5 SEO Marketing Tools To Use For Your Business?
There are a multitude of SEO marketing tools to help you implement and measure the effectiveness of your company’s marketing strategy. So much so that we don’t always find our way around !
Very often, TPE/PMEs find it difficult to familiarize themselves with these new technologies and risk missing out on great levers for the development and success of their businesses.
Today we are helping you to see more clearly by offering you the 5 SEO marketing tools that will allow you to make a difference to reach your target and generate more lead.
TOP 5 SEO Marketing Tools
Ubersuggest (Content creation)
Ubersuggest is one of the SEO marketing tools par excellence to help you write content that is optimized for the internet. If your goal is to generate more qualified leads through the internet, then you have every interest in pleasing search engines to be more visible. For this, natural referencing will be your best ally and allow you to come to the top of Google results on relevant keywords.
How can Ubersuggest help you achieve this goal ? Well, it is a referencing tool that will study the monthly search volume of a keyword in order to question its relevance. It can also suggest new keywords related to your theme to give you additional ideas. And in addition … It is free !
This tool is a good way for you to improve your content strategy and boost your external communication. You can then carry out the audit of your site, always via this tool, to make sure it is well referenced and Google friendly.
Google Analytics is also an excellent marketing analysis tool that will allow you to know the frequency of traffic on your website. It is free and works as an analysis dashboard for your website.
If you learn to use it and analyze the data correctly, you will be able to understand what types of content are of particular interest to your targets and will be able to adapt your strategy accordingly. This will increase your chances of increasing traffic on your site and generating more lead.
Here is an example of an analysis of the Neocamino site, which reached almost 40,000 monthly visitors only a few months after the creation of its blog thanks to an efficient internet communication strategy.
For communication in BtoB or BtoC, it’s a great way to get to know your audience more deeply and give them what they expect. Guaranteed success !
Neocamino is part of the 100% useful and effective marketing solution for TPE / PME. If you want to make your business prosper, Neocamino helps you increase the size of your outlook base and make your business prospecting more efficient.
SEO, Emailing, Landing Pages, CRM and much more: Neocamino brings together all the communication tools and Webmarketing in a single online solution. With all these functionalities, several objectives: to improve your natural referencing (keyword search tool); capture visitor contacts on your website (creation conversion pages) ; maintain your contact base (newsletter, automated e-mail campaigns).
Neocamino is the solution that allows you to do the right actions in the right way with the right tools ! Using this tool, be sure to go to the right communication channels. And be at the forefront of marketing for your business.
Google Ads (SEA optimization)
Since the advent of digital, 78% of buyers have been online before going to stores. If we add that to the 2 billion Google searches done per day. We understand the interest of making its offer clearly visible to the eyes of our dear friend Google. Since natural referencing is sometimes long before being optimal. You can opt for SEA optimization to give a little boost to your online visibility.
Concretely, how does it work ? Google charges you by click. It is an auction system in which you compete with other advertisers who have chosen the same keyword (s) as you. If you set a daily budget of € 1,000 and the average cost per click is 1 €. Then you could theoretically reach 1000 visitors to your site (no research = no possible clicks).
Once the daily budget is reached. Your announcement will no longer appear at the top of Google’s results until the next day. These campaigns work as a very effective digital marketing tool to attract new prospects. Boost your conversion rate and attract qualified visitors by positioning yourself on relevant keywords.
Canva (visual creation)
One of the simplest visual creation marketing tools we know. No need to break your head for hours on software with functionality too complicated to create content for your communication.
It is free and will allow you to regularly animate all your means of communication. Social networks, website, newsletters, web articles. All the content that you create for your target.
It has the advantage of having many functionalities. Ranging from changing the dimensions of your visuals, adding icons and stickers, creating a logo. Anyway, this tool is a marvel to easily produce quality content.
Here is a non-exhaustive list of existing and sometimes completely free marketing tools to help your company stand out in its external communication. Use them to put the odds on your side to make your company a success.
Are you a small or medium-sized company. And want to know which marketing tools to favor in order to implement an effective strategy ?
Neocamino offers you to benefit from a free and benevolent exchange on your strategy !
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