Why Is WordPress The Best CMS For The SEO?
WordPress is a content manager (CMS) created to manage and structure the content of a website. Leader of CMS with more than 58% of market share, and used by 26% of websites, WordPress is today the best platform to create your website. You will quickly understand why.
Why create your website with WordPress
There are many solutions on the market to create your website. They each have advantages and disadvantages. My choice fell on WordPress. That’s why.
A free and completely free CMS
WordPress is an Open Source CMS, which means that any developer can create a theme or plugin for WordPress. This Open Source or free aspect means that today there is a very wide choice of themes and plugins for WordPress, adapted for all types of fields and all types of needs.
WordPress is completely free. Once you have your domain name and host, just download and install the CMS. The majority of hosts offer a WordPress installation in one click. You have nothing to do, except wait a few minutes, the time to install your site, then identify yourself, and start working.
A simple and easy interface
To be able to use Worddress, you do not need any specific knowledge in the field of programming. CMS is very easy to use.
The interface is intuitive and easy to understand. To be able to put an article online, you have to go through quick steps, clearly highlighted on the site. So you can do without your webmaster for the simple publication of an article.
The “slide-deposit” system makes it easy to upload your media files (photos, audio, videos, etc.) to your site. In addition, the CMS also allows the integration on your site of videos hosted on external platforms such as Youtube.
Updating your WordPress site is done automatically, with no action on your part. Once the update has been completed, WordPress sends you an email indicating that your site has been updated.
Many other platform features are easy and easy to use. A single click is enough to activate or deactivate a plugin. A click is also enough to update one or more plugins, etc.
Personalization as desired
WordPress is the most versatile of CMS. The sites made with this CMS are customizable as desired thanks to the infinity of themes and plugins available.
The platform adapts to the majority of existing website needs. It thus makes it possible to carry out any type of site: e-commerce, blog, showcase site, etc.
Depending on your field of activity, the choice of themes can also be deepened :
- Porfolio for photographer
- kitchen blog
- Online magazine
- E-commerce for trendy clothing
Going from one theme to another is done quickly and easily. Indeed, if you don’t like your theme, you can change the theme. WordPress will transfer your content from one theme to another, without losing it, and without having to do it all over again. Although verification is necessary at the layout level, the majority of the content is already classified in the pages it needs.
The plugins contribute a lot to the personalization of your site. They exist in all areas. Whether you want to improve your referencing, automate the publication of your articles on social networks, integrate a newsletter system, etc., each need will have its corresponding plugin.
Managing content is very easy with WordPress. The basic interface allows you to easily add an article or page, and insert a media (photo, video, etc.) in your article.
During the writing of your article, automatic recordings are put in place. This process saves you from losing your job.
If you do not wish to publish the article directly, or if you have not completed your article, you just need to save it as a draft, so you can come back to it later.
It is also possible to pre-visualize your work, before publishing it. This gives an overview of his article once published, but without actually publishing it. Your article may be modified as desired, until you are satisfied with the result.
Each time you perform an article review, the CMS automatically records all of these revisions. In the event of an oversight or error, you can easily see the history of your revisions, and recover your work.
A large community of mutual aid
Being the most used CMS in the world, WordPress has consequently developed a user community.
This community is gathered around hundreds of forums, dedicated to the platform, in order to help and help each other between users.
Many blogs and Youtube channels also exist. They offer tutorials on themes, plugins, widgets, etc.
As the platform is widespread, help has become very accessible, regardless of the theme you use, the plugin you use or want to test, the online community is very active.
A SEO-Friendly platform
Compared with all other existing CMS, WordPress is the first to be SEO-Friendly. Indeed, the platform perfectly fulfills all the criteria that the search engines consider important for referencing.
You have a set of actions and techniques to improve the natural referencing of your website.
Almost all of WordPress’ themes are suitable for mobile navigation. The majority of Internet searches are done from a tablet or smartphone. Google thus favors compatible sites for mobile devices.
The platform allows the customization of URLs. Indeed, the presence of keywords in the links contributes to the referencing. Hence the interest of being able to write your URLs yourself.
There are many plugins that allow you to edit the title tags, meta description and the H1 to H6 tags. These tags contribute to the referencing of your site, which makes it essential to fill them correctly.
As with beacons, optimizing images is also essential. One of the many advantages of WordPress is the ability to add ALT tags and to name its images yourself.
WordPress brings together many other functionalities which strengthen its SEO-Friendly side.
- He proposes the insertion of tags when publishing articles
- It allows easy creation of a map site
- It is compatible with the majority of existing browsers
Finally, whether you are an expert or a novice in the field of referencing, the platform offers many specialized plugins, which will easily help you optimize your site.
WordPress is the market leader and easily allows the creation of any type of website. Thanks to its 18 million users and its large mutual aid community, the platform is today the best CMS to create your website.